If you’re a business owner you’ve probably had someone suggest at some point that you should write a blog on your website.
Let’s be honest though, running your own business is all about juggling time and being efficient. I’m sure most of you have a ‘to-do’ list as long as your leg to get through before you’d even consider researching how to start a blog, maximize SEO or understand the difference between WordPress.org and WordPress.com.
That’s why I’m here to help.
The blogging learning curve
I’ve been writing this blog for two years this year, and that time has seen quite a learning curve for me. Whether it’s been from books, websites, tweets from experts or networking at blogger events and conferences, my brain has been like a sponge absorbing all of the information. Working life and family life permitting, I’ve tried to implement as much of my learnings as possible on my Maidenhead Mum blog and also on my photography business website (PhotoJodie) too.
More recently I’ve been meeting lots of other ladies in the ‘Maidenhead Business Girls’ Facebook group (both in person and virtually via Facebook!). This has made me realize that I have lots of knowledge worth sharing about blogging. And it’s not just from my recent blogging experiences. I’ve been a Marketing Manager for over 5 years and communications, engagement and copywriting have always been a key part of that. I guess you could say I’m in the unique position of seeing how a big corporation uses social media and blogging, as well looking at it from the other side of the fence of being a blogger myself.
More than 5 reasons… a whole blogging course.
So, with a bit of encouragement from some of the lovely Maidenhead Business ladies (particularly Amanda and Sophie, featured in the photo below!) I’ve started to collate some of this useful blogging information together.
This blog post is the first example of sharing that knowledge, and rather excitingly (or ‘nerve wrackingly’, whichever way you look at it) I’ve created a Blogging Course so that people can come along, learn about blogging and pick my brain first hand (be nice!). Aimed at anyone that wants to write a blog for their business, but hasn’t got round to doing it yet, and also at those that have started blogging but want to hone their skills, the 3 hour session runs through everything you need to know.
But if you’re still a bit vague on this whole blogging concept, I’ve looked at 5 reasons as to why blogging is great for your business.
My top 5:
1. More website traffic and Facebook fans
You can get more visitors to your website. For free. Without paying for expensive adverts. Boom!
Rather than pay your website designer to create new pages every month, a simple blog built into your site means you can have new information on there and attract a wider, sometimes even global audience. Just because your local customers may be asleep, the post you wrote about fighting the bulge after too many Easter eggs might be searched for and shared all over the world. Which in turn makes Google take notice of you and bump you up the search rankings – so more people see your site when they do a search.
2. No big investment of cash or fancy software needed
Ten years ago, if you wanted to speak to more customers you would have had to take out an expensive advert in a newspaper or magazine. Or perhaps commit to attending a big annual show with all of the extra costs occurred in face to face promotional activity. Blogging is much simpler. You don’t need to invest in expensive software, you can do it on your phone, your iPad or your laptop. You can even scribble things down in a notepad and type it all up later when you get chance.
3. Flexible timing and control
The good thing about blogging for your business is that you’re in complete control. You can decide how often to post, when you want to post and to a certain degree, what you want to post about. You create the content yourself and you’re not tied into set print runs like you would be with newspaper and magazines or set promotional dates from event and exhibition organisers.
You can even publish a post in your pyjamas.
*hides guilty face from you all*
4. Networking made easy
We’re pretty blessed in Maidenhead to have the Maidenhead Business Girls group, but still, it can still feel difficult to find time to network properly. Blogging can help ‘open doors’.
Many of us will have similar types of customers, even if we represent completely different trades. Getting together with other businesses and featuring their products on your blog and vice versa can be a great way to gain additional audience and customers. You might be a nutritionist with customers that want to eat a more healthy diet… its pretty likely that they’d be interested in ways of keeping fit and an active lifestyle too. You collaborate on a post about a local gym or personal trainer for your blog and reach a whole new audience when they share your post with their customers and social media followers too.
5. You get the chance to shine
Regardless of what business you have there’s probably one HUGE factor that makes your business different to others… You!
Blogging allows the personality behind the business to shine and by sharing your passions and inspirations with your potential customers it’s more likely to lead to conversions.
By writing a business blog, you’ll be giving your customers valuable insight about you and can help add warmth and personality to your business, particularly on your website. A regular blog could be the difference between people clicking to book or buy immediately, or them hesitating and contemplating getting in touch.
(You can read Marcie’s first ever blog post here!)
How to find out more
Although this post is all about 5 reasons you should be blogging for business, there are actually lots more!
(Updated Feb 2016:)
I’ll be covering them (and a whole lot more, including how to get started and tips on writing style) in the ‘Learn how to Blog’ course on Wednesday 16th March 2016 at 6.30pm at The Golden Ball in Maidenhead. Tickets are £60 for the three hour session and also include refreshments.
If you’re a member of Maidenhead Business Girls you can book a place here via eventbrite or you can email me at firstname.lastname@example.org
If you can’t make it but would like to find out more then drop me a message or comment below and I’ll make sure you’re the first to know when I run the course again.